Meet The Judges

We are proud of our judges of the Maldives Business & Customer Experience Awards.
Judges are invited to participate in the competition based on their experience, business acumen and expertise. They includes different nationalities and are independent and receive no personal or financial benefit from their participation.


The judging panels have an important role in the Awards programme.
The judges for the Maldives Business and Customer Experience Awards are selected through a process to assure the quality and high standards that identify the Awards programme. Invitations are sent only to those business-people from the commercial, academic and customer experience area, and the judging panels are made up of leading business and establishment figures in their respective area, thought leaders, public figures, academics and entrepreneurs from all over the world.
When approached for judging, the response is with appreciation and gratitude for having been contacted and considered for Maldives Business and Customer Experience Awards.



Don Hales is a high profile and experienced businessman, based in UK. Prior to his current business activities, he spent 36 years in the financial services industry and is a Fellow of the Chartered Insurance Institute. In 1990, as Managing Director of a business he and four colleagues had started 10 years earlier, he sold his shares to the Sun Life Group and developed a consultancy and professional speaking career.

He joined, Quest Media – a magazine publishing company – in 1997 as Deputy Managing Director to launch award programmes and events in conjunction with the magazine titles. Starting with the National Sales Awards and quickly followed by the National Customer Service Awards and the National Business Awards. Within three years, the income and profits from the awards exceeded that of the publishing side of the business and, in total, over 4,000 delegates were attending the award events and supporting conferences, featuring the winners.

In 2007, Quest Media sold the award programmes to United Business Media (UBM) – a large, international events and publishing company and at 65, Don elected semi-retirement and became a consultant at UBM. He also published his book “Wow! That’s What I Call Service” that year.

Following some health issues (now resolved), Don became chairman of Awards International in 2009 and the company, with offices in England, Northern Ireland, Dubai and Serbia, runs a portfolio of successful award programmes and associated conferences and well as CXM (Customer Experience On-Line magazine). The portfolio includes the UKCX Awards – attracting up to 900 delegates at a black-tie dinner in London and International CX Awards to be held in Amsterdam.
Don brings experience in Awards management and Customer Service/Experience matters and is undertaking this project as a consultant to CXFO in UK.

Professional Achievements:

  • Founder National Sales Awards (1997) National Customer Service Awards (1999) and over fifty other award programmes worldwide
  • F.C.I.I. Founding Director/Managing Director, Sun Life Unit Services Ltd
  • Life Time Achievement Awards: European Call Centre & Customer Service Awards, and the UK Customer Experience Awards
  • Past CEO of The Institute of Sales & Marketing Management
  • Founder member and Honorary Life Fellow, Professional Speaking Association


Oisin Lunny is Chief Evangelist at OpenMarket, helping the biggest brands in the world use mobile messaging to connect with their customers in the moments when it counts.
Oisin’s background of over 25 years in technology and media includes roles as UK Managing Director for the world’s largest social space for teens, and Global Product Manager for Media Services at Europe’s largest network operator.
Oisin has spoken at over 180 conferences including TEDx and four times at SXSW, contributes to The Guardian and Digital Doughnut, sits on advisory boards for SXSW and The Economist Big Think, and was named the #5 most engaged marketer in the UK by LinkedIn. He maintains a parallel profile as film composer, producer, and DJ.
Oisin is involved in many Award Recognition programmes including Digital Music Awards, mGaming Awards, Mobile Entertainment Awards and Music Week Awards.



Morris Pentel is a Customer Experience and Contact Strategy Designer and is Founder and Chairman of the Customer Experience Foundation.
Based in the UK he has a track record for successful work for some of the largest institutions and government organisations all over the world for more than 30 years as a Consultant, Designer and Futurologist.
As an Advisor to some of the world’s largest retailers and their suppliers he has influenced the design of Omni Channel Customer Experience across the Globe today. His work has included project bringing together the best in breed of new technology from some of the worlds’ largest technology organisations at Europe’s largest Retail Technology Event.
He is an exceptional public speaker who engages audiences with a passion for his subjects and a great sense of humour. He has hosted and spoken at numerous events and has had many articles published across the world and is now working on his first book. He is regarded as a leading thinker in business science pioneering Contact Strategy and Customer Experience as well as both the cost modelling of customer experience and the use of social media. His work on Customer Experience, Value Models and Organisational Structures is now considered to be part of current best practice. He identified Customer Power as a Disruptive Innovation in 2011.
Morris has been involved in many Award Recognition programmes including judging the Institute of Customer Service Awards the UK Customer Experience Awards



Olivier Mourrieras is a customer passionate, charismatic and results driven executive.

He has spent the last 12 years in shaping and delivering market leading customer experience strategies starting at Orange with focus on B2B globally and then at E.ON addressing both B2B and B2C markets internationally. In both companies he has driven change from laying out foundations to building sustainable capabilities and delivering differentiating customer journeys and solutions offering value for the customer and for the business. Both the Orange and E.ON cases are used as best practices by leading consultancy and analysts firms globally.

Olivier’s background in customer operations brings a very practical and energizing touch to his approach and in particular how to define customer centric visions, translate them in customer impact, target improvement areas and upgrade the customer centric corporate agenda to enable the front line sustainably.

Olivier is the founder of CX-Impact, a consultancy company providing personalized advice and support for leaders who want to embed customer experience capabilities and put their customers at the heart of their business for mutual success.


Becky has 13 years’ experience in events –with a commercial and operations background on all types of event formats.  Becky has worked on awards programmes in the UK and the Middle East and has worked with several industry sectors and professions, including construction, SMEs, HR, Sales, Customer Service, IT, and Cybersec.  Currently leading MEED’s (part of Global Data), awards and client events from Dubai.



With mastery in Contact Centres, Customer Service & Customer Experience, and a temperament for facilitation, he help & inspire organizations to create great experiences for their Customers.

Daniel is a Certified Customer Experience Professional (CCXP), an ICMI Certified Associate, a CIAC Certified Strategic Leader and was the first to bring professional Contact Centre management certification to Asia.

By education he’s a management accountant and by experience, a former corporate VP Operations for Contact Centre & Distribution operations.

Over the past 17+ years, he have facilitated sessions with more than 50,000 participants across 40 countries with a heavy focus on Customer experience, Contact Centre strategy, operations, people management, communication skills & coaching.


Deepak Selvaratnam over the past 10 years has the distinction of visiting and assessing over 1,500 contact centre’s globally and combines deep technical knowledge with vast operational experience. As an industry thought leader he has published over 200 articles on customer service and is the publisher of ‘Snapshotz Online Download’ a monthly newsletter on customer service issues. He is a sought-after advisor to governments’ and organisations’ and presents on a range of customer service topics including, leadership, customer experience, contact centre technology and customer service trends.

Deepak also sits on advisory boards and panels for several national associations and is a committee member of China Contact Center Standards Steering Committee CC-CMM. His services are constantly required as a judge for customer service awards in several countries, recent engagements being, Indonesia, United Arab Emirates (UAE) and the UK.

Deepak also serves on the boards of several non-profit organisations and technology start-ups.

Deepak is the co-founder of Customer Services Audit, the developer of Snapshotz Online a customer service assessment and benchmarking tool that is employed by over 2,300 organisations globally and provides organisations and customer service professionals from agent to the board level insights into current best practice.

Snapshotz Online also forms the accreditation tool for Accreditation programmes offered by national customer service associations globally

Anne-Marie Lose


Anne-Marie is Director of the Customer Service Training Network. She organised meetings all over the UK – involving many of the country’s leading CX and training experts and ran the successful Customer Service Training Awards.


15 years driving customer centric transformation delivering measurable uplift in customer experience and business performance at some of the world’s leading organisations like Bank of America Merrill Lynch and Investec Bank, where Alexandra headed up the Treasury divisions leading large teams of VPs and AVPs. Most recently she was directly responsible for +400 Managers across 60 countries for +800,000 clients globally with request volumes of +2.7 million/ annum at Quintessentially Group.



Lucia Aschettino currently serves as Vice Chairperson of The Get In Touch Foundation Board after serving as Board Chair for two years. She has held management roles in information technology e-business, customer experience, process re-engineering improvements and marketing at both Pitney Bowes Inc. and New Haven Savings Bank. Lucia also previously taught at Albertus Magnus College in the New Dimensions Program.

Lucia holds various certifications in health information technology. She graduated Cum Laude from the University of New Haven with an undergraduate degree in Business Administration and Masters in Business Administration from UNH. From 2010 to 2016 Lucia served as Secretary on the CT Permanent Commission of Women Status. She has now transitioned to serving as a board member for the CT Permanent Commission of Status of Women, Education Fund Inc.



Sharesz T. Wilkinson is an international top level Executive Communication Coach and Trainer with The Speech Improvement Company. Sharesz’s experiences have provided her with a valuable and very differentiated cultural perspective which she brings into her work with her clients. She is highly specialized in creating change in a very short period of time and instills immediately a high level of comfort and trust. Her expertise in providing direct feedback and creating lasting shifts have led her to work with top executives and celebrities all around the world.

Sharesz will be a plenary speaker at WEF 2018 international conference in New Dehli and be conferred the WEF Award of “Exceptional Women of Excellence”.

She is the author of the upcoming book Obstacle BusterTM – How to Create Big & Bold Shifts for Lifelong Success.

Elena Mitsibona


Elena is a Co-Founder & the Managing Director of SECRET KEY ( , the Consultancy who provides companies with Sales Development Solutions as well as Customer-Centric Culture programs ( encompassing everything from building an effective Customer Experience Strategy & mapping the customer journey to developing behavioral KPIs , training , coaching & receiving customer feedback)

Elena- since 2010- is the exclusive Regional Partner for Greece, Balkans, Cyprus & Turkey of PORTER HENRY & CO (,the US company that literally invented the sales training industry 70 years ago. Having been trained & certified by Porter Henry , Elena and her team help their clients to accelerate sales growth developing an effective system of Managing Sales Performance developing a wide range of productivity indicators .

Elena is also an International Strategic Partner of ICSA (International Customer Service Association-USA) and launched in Greece on 2014 the first International Certification Program “STRATEGIC INNOVATION ON CUSTOMER EXPERIENCE DESIGN “for Senior Management Executives .

She is the Founder and Chairman of the ATHENS CUSTOMER EXPERIENCE FESTIVAL (, the experiential Conference that shapes in the region the hallmarks of the Customer Experience Design and highlights international best practices in the Customer Experience Innovation field.

Elena has been awarded in the category of “International Customer Service Trainer” by the European Customer Service Training Network (London, July 2012)and joined the team of Judges at the CS Training Awards on 2012 .

Her clients span insdustries such as automotive, FMCG, retail, pharma, professional services, financial /banking , hospitality etc..

At the past Elena was a Partner in both Response ( & Linkage ( from December 2006 to November 2010 . Using her International HRM knowledge contributed to many People Development & Assessment projects across the Southern Eastern Europe from 2001 to 2010. Elena has also served as the Regional Linkage Network Director(2009-2010)having been involved in several Leadership Development programs with quality clients .

She was the Project Manager for the foundation of the Hellenic Institute of Customer Service ( ) on 2003 and has served as an elected Member of the Board at HICS until May 2010 . Elena designed and launched the Hellenic Customer Service Awards (2008) and initiated in Greece the National Customer Service Week(2009).

Elena holds a MSc in International Human Resources Management by Cranfield School of Management, a MBA in Marketing by University of Wales and a Psychology Degree by the National Kapodistrian University of Athens



In May 2014, Francesca joined NewDay as Director of Customer Services & Service Delivery where she is a member of the Senior Leadership team running the teams across Customer Service, Complaints, Underwriting and Fulfilment to drive a transformation of the business following the re brand of SAV Credit to NewDay and the acquisition of the Santander UK portfolio of co-branded cardholders. Prior to that Fran worked at GE Capital, Axa Life, Telefonica O2, Cable & Wireless Worldwide and BT.

An experienced Leader who has lead successful transformations and created award winning customer service experiences and teams. Her strengths lie in customer focus and insight, transforming service experience in a cost effective way, engagement, customer experience and implementing technologies and applications to enhance the journey.